Content Optimization

What Is Onpage Optimization and How to Get It Right the First Time

Jeanne, 1PL Founder

22 February 2021

Onpage optimization is the process of including keywords to a page’s meta description and title tags in order to improve its ranking.

If your business has a website, then you are probably aware of the basics of search engine optimization or SEO. It’s likely that you have already invested in an SEO campaign. But do you know how SEO works? 

There are two core aspects of SEO – on-page SEO and off-page SEO. Optimization of both these kinds of SEO is required to rank your website on top of the SERPs.

In this article, we will tell you what is onpage optimization and what you need to know about it.

What is Onpage Optimization in More Detail?

On-page SEO centers on optimization that you perform and control on your website. It aims to make your site more valuable and relevant to the users.

Additionally, on-page SEO also enhances the visiting and ranking of the site on the SERPs. 

It is prominent because it assists the search engine in understanding the website and the content. Through on-page optimization, you can make your site more relevant and more targeted in search results.

With search engines becoming more sophisticated, SEO efforts need to be more semantic and relevant.

Moreover, Google has tons of complex algorithms that can now identify the following: 

  • What the users are searching for when they type a particular query.
  • Extending search results that align with the core intent of the users.

And it is important to keep yourself updated with the latest update of the SERPS and implement the same on your onpage optimization.

Another reason why it is important is that on-page SEO gives you better control on the optimization elements in comparison to off-page SEO.

If you put the right efforts into the on-page optimization strategies, you will certainly see an increase in the traffic and a boost in the search presence.

Through on-page optimization, you can make your site more relevant and more targeted in search results.

Factors That Impact The Effectiveness Of On-Page Optimization 

Below, we list some on-page optimization factors to take into account. Make sure to note each in order to improve your authority – as well as increase your rankings and traffic.

Title Tag

This tag is also known as the HTML tag, which you can see on the head of every webpage. It extends a clue or context of the actual subject matter of the particular page.

It’s positioned in the search engine results pages and browser window and is often used as a prominent clickable link. 

Furthermore, the title tag in itself has some impact on the organic rankings, but it is overlooked.

If your title tags are plagiarized, missing, and not properly written, it can have a negative effect on your end results. Therefore, make sure you optimize the title tag with an accurate and clear description.


When understanding what is onpage optimization, you must know the concept of SEO writing. It is about writing content, which is relevant for SEO as well as users.

Contrary to what many people believe, there is more to SEO writing that is just adding keywords and reaching the word count.

When writing content for your page, you should do thorough research and add information that is relevant to your audience.

Moreover, make sure none of the text is copied as it can impact your search engine ranking, and Google may penalize you for the same.

Along with focusing on useful content, you should also structure your article properly with proper heading and paragraphs. A well-structured article is not only more readable, but it also has SEO benefits.

Expertise, Authoritativeness, And Trustworthiness

EAT is an important framework that raters of Google use to analyze web pages, content developers, and websites.

Google always prioritizes high-quality content and ensures that sites that are providing high-quality content are awarded higher ranks and vice versa. 

Therefore when working on your on-page content, make sure you exhibit authoritativeness, expertise, and reliability.

You should showcase your business as someone that is well-versed with the niche and guarantee to offer quality and relevant products and services. 

Meta Description

A meta description is one of the key elements of onpage optimization that has been relevant since the early days. Meta tags or meta descriptions include a brief of what the page is all about.

And, it’s generally displayed in the search engine result pages under the title of the particular page. 

Although the search giant Google asserts that meta description does not impact your ranking, the anecdotal evidence suggests that meta description does help indirectly. Optimizing your meta description properly can improve the following:

  • Perception of the quality of  the search result
  • Click-through rate (CTR)
  • A better perception of what your website is about

Header Tags

These are defined as the HTML elements which are used to determine headings as well as subheadings within the content.

While header tags are not that important for your website ranking, these tags play an important role for SEO and users. Therefore have an indirect impact on your search engine ranking by…

  • Offering keyword-centric context about the content for the search engines
  • Making the content easier and more readable for the visitors.

Content Audit

Generally, content creators remain focused on curating new content that they overlook auditing the existing content. This is also an important part of on-page optimization, which is often overlooked. Auditing your existing content helps in.

  1. Assessing whether or not your existing content is working as per the goals and generating ROI.
  2. Identifying whether or not the information provided on the content is still relevant or accurate.
  3. Checking whether or not the particular type of content is working for you.

Content audits can significantly help in improving the SEO strategy, and they should be performed regularly.

Keyword Cannibalization

There’s a misconception that the more times you target a keyword, the higher you’ll rank for that search term. But this couldn’t be more true.

This could actually lead to your site losing its ranking. Why? Because you’re essentially competing with yourself.

This is called keyword cannibalization and has a negative impact on your SEO.

Final thoughts

Adhering to an effective SEO framework when writing content can improve your probabilities of ranking higher. Above, we have shared some effective tips that help you in building engaging content that also works great for your SEO rankings.