Content Optimization

How To Write SEO-Optimized Content That’s Sure to Rank

Jeanne, 1PL Founder

11 February 2021

Content and SEO go hand-in-hand; without proper SEO, your content will not be able to provide the desired results.

Similarly your SEO tactics will not be able to rank your website if you have irrelevant content. That is why it is important to maintain a balanced relationship between SEO and content. 

In this article, we tell you how to write SEO-optimized content by sharing some effective tips.

Know Your Audience

The first step in writing relevant SEO content is determining your audience.  So many companies end up writing content for the wrong reasons and then wonder why they are not getting the desired results.

Take some time to research your audience and understand what they would like to know about. Thereafter, look for relevant topics that also have a good traffic potential. 

Consider broad topics that your customers are likely to search for. There are many keyword research tools like Google Keyword Planner, Ahrefs Keyword Explorer, Moz Keyword Explorer, etc., that will help you with the same. 

These tools will provide you with tons of keyword ideas that you can filter out and choose the one with good search volume and less competition.

“Many companies end up writing content for the wrong reasons and then wonder why they are not getting the desired results.

Determine the Search Intent 

Search giants like Google have invested a significant amount of money in understanding the main intent behind customers’ searches. This is how they are capable of showing visitors the results that they are looking for, even when the queries are vague.

And when it comes to SEO content, knowing the search intent is vital, as if the content does not match with the intent, then your ranking will be impacted. But how do you know the search intent?

The top-ranking search results will give you clues with regards to the search intent. These clues include…

Format of the content

Know what type of format the post is, whether it is a listicle, how-to’s, news article, or something else. If your keyword is ‘best electrical beater,’ then the results are likely to be in lists.

Type of the content

Check if the top-ranking pages are product pages, blog posts, landing pages, category pages, etc. If there are no blog posts or fewer posts, then you need to choose a different keyword.

Angle of the content

Check out the titles of the page to determine the audience searching for it. For instance, the top pages of a pink pasta recipe tend to promote how easy or fast the recipe is.

Use an Editorial Calendar

Once you have understood what you are targeting and the reason behind it, then you should create an editorial calendar.

It’s basically an organized schedule that defines when you will post new content and what type of content you will be publishing.

This will ensure that you stick to a definite schedule, especially when you have to create new content frequently. Additionally, it will also make sure that you do not have to struggle to find a topic at the last minute.

Headline is crucial

Your content may be relevant; however, if you have a mediocre headline, it will significantly impact your click-through rate.

A majority of people read the headline when they read the content. So when you have done this part creatively, you are off to a good start. 

55% of SEO is spent on the content market that covers curating content, assessing social signals and audience reactions, monitoring analytics, etc.

However, how much time does the team spend on building the perfect headline? It should be able to attract the attention of the people and encourage them to click on the site and read further.


Make Your Content Organized

When it comes to knowing how to write SEO-optimized content, merely writing engaging content is not sufficient. You should also focus on properly structuring your content.

Segment your content into small paragraphs and add headlines in order to make the information easy to read and engage. 

Back-end organization is important for SEO as well. Adding proper tag hierarchy while tagging headlines is vital to maintain an organized structure of the article.

Moreover, set your content apart by adding high-quality images. Including images along with plain text can make a significant difference.


Make Your Description And Meta Title Compelling

Search engines examine more than the text on the page. They also look at the metadata that you have added in order to learn more about the content.

The two important aspects of metadata include meta title as well as a description as they both come up on the search results. 

You must use them as an avenue to explain why visitors should click on the link and read the post. These are two places where you should be pitching the search value.

When creating a meta title and description, make sure it is clear and accurate. This will help encourage more clicks on the page, thereby resulting in more traffic.


Market Content With Social Media

Sharing content on social media is an excellent way of expanding its reach in an effective manner. Post your new articles on social media platforms as well as in forums.

Ensure to add a creative description and call to action to pique the interest of the customer.

Additionally, make sure your posts have a share button so that readers could share your content further, thereby increasing the exposure.

Continue To Monitor Your Activities

Keep monitoring your efforts in order to stay updated with your SEO content. Google Analytics allows you to track the views on your page, and the average time visitors spend on it.

These free and effective tools allow you to check aspects such as time spent on the site, bounce rate, etc. This allows you to get an idea of how your target audience is engaging the websites after landing on the content. 

When you experience a high drop off along with low average time spent on your page, this indicates that the content is not what the customers were looking for or was not engaging enough.

Moreover, check out the social interactions to determine the engagement of the post.

Final thoughts

Adhering to an effective SEO framework when writing content can improve your probabilities of ranking higher. Above, we have shared some effective tips that help you in building engaging content that also works great for your SEO rankings.